Every great company has something that sets them apart. The Callaway’s is connecting luxury brands to their customers in chic, original ways.

I opened my company in 2016 because I wanted to help Nashville’s creative community get the attention it deserves. With almost 30 years of experience in media, including a decade as a fashion journalist in New York City, I understand how to get national exposure for my adopted hometown’s talented designers, makers and artists, many of whom I call good friends.

Small, local businesses were The Callaway’s bread and butter early in the game. But thanks to Nashville’s massive economic growth spurt and colloquial ascent to “It City” status, that changed pretty quickly. I started getting calls from some of the big luxury brands I’d worked with in New York, asking for help reaching their local customer base as they entered Nashville’s quickly expanding luxury retail market. My extensive contacts and ability to communicate easily and effectively in the local and national media arenas have been essential to The Callaway’s success.

Six years later, my company is known for its track record of producing results for clients in areas of fashion, design, beauty, retail and hospitality. We excel at introducing local talent to a wide national audience through strategic brand-building and press outreach. Conversely, if an established out-of-town company comes to Nashville, looking for an authentic way to reach their target clientele, we craft a thoughtful approach that makes sure they integrate into our community in an unique and memorable way.

And we don’t just grow other people’s companies. Our signature creative venture is Greetings From Nashville, a roving pop-up concept that exports products from Nashville’s thriving creative community to other cities. GFN has logged month-long residencies in Brooklyn and Charleston, SC. Next up: Europe!

Thank you for your interest in what we do. I love my work and am very proud of the company I’ve built. And I can’t wait for what’s to come.

-- Libby Callaway, Founder & CEO