PR Strategist, Fashion

Status | Freelance, project based

Location | U.S.-based applicants welcome

The Callaway is seeking an experienced communications professional to oversee our luxury fashion client accounts. The Fashion Strategist role is an ongoing freelance position that involves conceiving, planning and executing dynamic client strategies, and delivering them with a sophisticated approach and a professional and thorough manner.

The Strategist’s role is highly client-facing and ideal for an organized, detail-oriented, self-starting PR professional with prior agency or in-house experience who is looking for more flexibility and variety in their schedule. The goal of “hiring” for this position is to establish a consistent long-term relationship with a talented professional who can take on multiple projects for The Callaway in the fashion space as they arise throughout the year. 

Job Overview

The Fashion Strategist position will work with CEO Libby Callaway and the General Manager to create dynamic client strategies that the Fashion Strategist will then execute in a professional and timely manner. The Fashion Strategist is the first point of contact for our fashion clients, who have  included Hermes, Gucci, imogene + willie, Savas and Love Shack Fancy.

The Fashion Strategist’s responsibilities include but are not limited to:

  • day to day client oversight

  • identifying and pursuing press placement in local, regional and national markets

  • overseeing social media strategy

  • influencer relations

  • writing press materials

  • client reporting

  • digital ad buys

  • written asset creation

  • managing client budgets

  • top-level social media strategy

If the client strategy includes events, the Fashion Strategist will collaborate with the Events Manager to create a memorable gathering Fashioned to celebrate and elevate the profile of the client.

Because our work can largely be done virtually, all U.S.-based professionals are welcomed to apply. 

What We’re Looking For In a Fashion Strategist

Someone who has these traits:

  • Professional in all of their dealings, both internal and client-facing

  • Responsive and thorough in both their word and work, and fair, warm and honest in their interpersonal dealings 

  • Highly skilled at both traditional and modern PR and marketing tactics 

  • An excellent communicator who speaks and writes clearly and efficiently

  • Responsive, dependable, and adaptable: they are an optimistic problem solver who work quickly and without drama

  • A people-person with a large, engaged personal and professional network 

  • Details-oriented, organized and efficient 

  • Kind and warm, but tough when they must be 

And this level of experience:

  • Three or more years in an agency setting or the equivalent 

  • A proven track record for excellent work in the area of luxury fashion PR 

  • Have held positions that have granted them a deep understanding of traditional public relations and more modern marketing tactics, including influencer oversight and social media management 

  • Come to the job with strong national press contacts

Compensation

● Competitive project-based fee that is commensurate with experience  

● Flexible work-from-home/from anywhere structure 

Where & How We Work

The Callaway does not currently have a physical office: our team members work from their homes. You should expect to have multiple weekly phone or Zoom conversations with Libby and the strategists under your purview.

How To Apply

The Callaway hires for both experience and cultural fit. The best match will be someone with the most  relevant experience, but also the most winning personality. We are looking for an upbeat, confident leader with a direct but warm communication style in how they speak, write and act.  

With that in mind, to apply for the position, please put together a package that includes (1) an up-to-date CV;  (2) a list of three current professional references (names, titles, email addresses, and a statement from you about your connection); and (3) a thoughtful cover letter explaining why you want to work for The Callaway and why your experience is a great fit for the Fashion Strategist role and our company overall. Be specific and use details and examples. Dazzle us!  

Email everything to libby@thecallaway.com with the name of your position in the subject line.  Incomplete applications will not be considered.  

We would like to fill this position quickly, so please submit your materials as soon as possible. If your application is chosen, we’ll reach out to schedule an interview or meeting.  

Good luck!